t Technology – Gjertsen [dot] ca https://gjertsen.ca Yep - Just another blog...and the 'G' is silent. Tue, 10 Sep 2024 17:57:18 +0000 en-CA hourly 1 https://gjertsen.ca/wp-content/uploads/2016/12/2014-07-09-20_44_05-daily-it-guy-style-guide.pdf-Adobe-Acrobat-150x150.jpg Technology – Gjertsen [dot] ca https://gjertsen.ca 32 32 157127212 Clean Your Toys! https://gjertsen.ca/clean-your-toys/ https://gjertsen.ca/clean-your-toys/#respond Tue, 07 Apr 2020 03:01:53 +0000 https://gjertsen.ca/?p=3033
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Nobody likes a dirty keyboard, or a phone with smudges all over it. But we use technology every day, and did you know just how disgusting most of it is? Your screen may look clean, but studies show that a mobile phone can be 18x dirtier than a public restroom.

It gets worse (sorry). That keyboard you tap on while eating your morning toast? It’s probably the biggest bacterial threat in your household or office, with about 20,000 times more germs than a toilet seat (more so, if you share it with children. This keyboard, not the toilet…).

It’s not just sickness we’re up against, because as dust builds up inside our gadgets, they also slow down, malfunction or overheat. Your device essentially chokes on ick, as vents and filters are clogged by sucking in pet hair and floating debris. Here’s how to clean your essential technology items without damaging them:

1. Skip the household cleaners: Most cleaning products are too harsh for our technology and can end up causing permanent damage. You want something that can kill germs and remove everyday grime, without scratching or leaving behind a scented residue. Your best bet is Isopropyl Alcohol. You’ll find it in the first aid section of supermarkets and pharmacies, or at the hardware store. You can even purchase individual wipes, that are specifically designed to clean electronics safely.

2. Power down completely: Turn your tech off all the way, not just sleeping, and unplug from any power sources. Switch wireless keyboards, mice, etc off underneath or remove the batteries.

3. Remove any cases or covers: Undress your device as much as you can, but leave screen protectors on (unless there’s grime underneath). If your screen protector needs replacing, have a new one ready to apply.

4. Grab a microfiber cloth: Dampen the cloth with Isopropyl Alcohol and wipe screens and external surfaces gently. Older build-up may require extra effort.

5. Go deep: You can use a toothbrush or cotton tip to clean between most crevices, but some areas will need a bit more ‘oomph’ to clear. You’ve probably seen people use vacuum cleaners on their keyboard, but these are often TOO powerful and may suck keys or internal parts loose. They also generate damaging static electricity. Another option is to use a tech-specific vacuum, but these are usually under-powered.

Insider tip: Use a can of compressed air to blow the dust out. You can get these from many stores and they come with a long nozzle so you can really get in and direct the pressure. You’ll be surprised what flies out, so it’s best to do this outside! We don’t recommend using compressed air on your computer’s internal fans though, as this can make them spin too fast and damage them.

How often you clean your tech is up to you and your lifestyle. But it’s a good idea to blow out computer internal dust at least twice a year and wiping your tech down 1-2 times per week will definitely reduce germs and grime.

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Tech Insight: How the Bad Guys Get Your Password https://gjertsen.ca/how-the-bad-guys-get-your-password/ https://gjertsen.ca/how-the-bad-guys-get-your-password/#respond Mon, 21 Oct 2019 13:00:26 +0000 https://gjertsen.ca/?p=2906
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Passwords are essential to your cyber security. You know it, but if you’re like much of the digital society, you probably have dozen of passwords to remember. It’s a lot to keep in order, so many of us take shortcuts. Taking advantage of your laissez-faire attitude is one way bad guys access your passwords.

Despite what you might think, incredibly there are still people who use ‘password’ or ‘123456’ as their password. Many people don’t change the default passwords on the devices they purchase. In these instances, anyone can pickup a router to look a the sticker with the identifying password, and access that network.

TIP: Avoid obvious passwords. When you need to create a new password, make an effort to make it complex. When it’s time to update a password, take these same steps. Try and stay away from simple, and easily guessed passwords, as well as using patterns in your passwords.

Cybercrimnals can also guess your password. With a relatively small amount of resource about your online, they can make some uncannily informed guesses. Common passwords will often include pet names, birthdays, and anniversaries. These are all easy to find via your social media accounts.

TIP: Be careful about what you share on social media. I’m not going to go into my own personal opinions about my opinion on sharing habits that take place on different social media platforms (that is for another article), but be wary. Don’t automatically befriend strangers, as you are providing them access to a golden of info for personalizing an attack on you.

If social engineering your password doesn’t work, cybercriminals may attempt to brute force your credentials. They might write a script to automatically attempt thousands of password choices against your account(s) until they get a hit. This software will typically attempt a long list of common passwords, as well as run through variations of such passwords.

TIP: Use a complex password with letters, numbers, and symbols or a passphrase. A passphrase is typically at least 19 characters long, but is more memorable, and (hopefully) unique to you.

Alternatively, the attacker may be working with information they purchased from a data breach. The Dark Web is a very real place. In 2019, a security researcher found more than 2.7 billion email + password combinations available on the Dark Web. Criminals accessing that database could use the data as a starting point, as there is a significant percentage of users who use a single password across multiple accounts.

TIP: Use a unique password for each account or site. Yes, this can be overwhelming and at time an inconvenience, but that is why I recommend you leverage a password vault. It is a piece of software specifically designed to help you securely manage your credentials for you (see recommendations below).

Cybercriminals can also access your account if you’ve used a hacked public computer. The may have installed a key logger on the computer. The logger records every key pressed on the keyboard. Or they may have compromised a router or server to be able to intercept your information (why you should use a VPN when access a public network).

TIP: I feel this one if obvious, but I’m going to say it anyway. Be cautious about your online activity when using computers or networks you (or someone you trust) control. Using a VPN client on your laptop and phone, is a good practice to secure your communications if you need to use non-trusted network.

Then, there’s the tried and tested phishing attacks. When successful, they allow the attacker to have you give them your password. For instance, you get an email that appears to have been sent by your bank. It leverages the fear of the message, to try and get the user to visit the link provided and to enter their credentials. These are amazingly successful when you look at the percentages, and given how many are sent out, it is easy to see why they continue to compromise people.

TIP: Always pay close attention to whom is sending the message you are reading, and hover over the link provided before clicking on it. If you are concerned about the authenticity of the message, visit the site directly through a web-browser. Just like when your Credit Card company calls you, you shouldn’t be providing them with information. Tell them you’ll call them back at the number on the card.

I hope these tips will be useful to some, and that they help you protect your valuable passwords. A Password Vault (aka. Password Manager) can help you with your password security also, and I recommend you have a look at some of them below.

  • 1Password
  • Bitwarden
  • Dashlane
  • KeePassXC
  • Keeper
  • LastPass
  • RoboForm

If you need support to get ahead of cybercriminals, or want to chat about your password management practices, let me know. Feel free to reach out to me.

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Tech Insight: To Backup or To Archive? That Is The Question… https://gjertsen.ca/tech-insight-to-backup-or-to-archive-that-is-the-question/ https://gjertsen.ca/tech-insight-to-backup-or-to-archive-that-is-the-question/#respond Mon, 30 Sep 2019 13:00:23 +0000 https://gjertsen.ca/?p=2840
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ENTER HAMLET

Hamlet: To be, or not to be, that is the question.

That is the famous lines so much of the population of this world know, about half-way through William Shakespeares play Hamlet.

Hamlet worried about whether to be or not to be. You may be more preoccupied with whether backup or archiving is better for protecting your data, or you may not (I feel like the second of those options, is often the case). You (hopefully) know you need to secure your data, but how? This blog post examines some of the different benefits of both options.

For hundreds of years, businesses have kept important information on paper. They stored important records and notes in nearby filing cabinets for easy access. Sometimes the papers are in the correct folders, sometimes they aren’t (an experience we have all suffered I feel). Sometimes, the folders themselves decide they want to go to Mexico, and make you question whether your parent taught you the correct order of the alphabet. But I digress…

When there are too many files to close the cabinet drawers properly, and I you have sworn too many enough times when trying to yank one out, someone would do a big cleanout. Older, important documents would get boxes for the basement or another storage area. They might still be needed for tax purposes, compliance requirements, or other reasons. But you didn’t need those files readily accessible any longer.

A similar scenario is true of digital records and data. You can backup it up to recover from hardware failure, cyberattack, ransomware, or a disaster event. Or you might choose to archive the data for space management and long-term retrieval needs.

Deciding Between Backup and Archive

When it comes to the right form of data storage, you’ll need to weight the following:

  • the period of time you need to keep the data
  • what protection from loss or illicit access your method provides
  • whether the data can be easily restored or retrieved
  • how accessible, searchable, and quickly available the data will be
  • any industry or compliance standards that need to be met

A backup is a copy of your current data. On a regular basis, you’ll make a copy of the data to provide you with a starting point in the event of a disaster, be it malicious or not in nature. You’ll decide how often to backup said data based upon how often the data changes and the important of data currency for yourself, or your business.

Backing up data, an operating system, or application files doesn’t delete the originals. However, your older backup may be deleted when you make the new copy depending on the system and configuration of your backup itself. If it doesn’t destroy the previous copy, it can allow users to go back and review / recovery earlier versions of said data. Make sure you know the impact of your backups, and how they work. If you have a bad assumption on how they work, you may make bad decisions on whether they can help you recover form a loss or not.

It’s not a bad idea to have several backups. In a previous post (Tech Insight: Facebook is for Sharing, Not Storing), I mentioned a ‘3-2-1’ backup strategy. With this method, you have 3 copies of your data, and have a higher tolerance for failure than a less robust method.

Archiving puts a copy of business data into long-term storage. This is the data equivalent of moving that box of files to the basement. In many cases, the archived version becomes the only available copy of that data.

The archives’ permanent record of data may prove useful in future legal disputes. Archived data is often tagged to enable for a streamlined search down the road. Moving information to archive can only improve processing speed and storage capacity of your production computer systems.

While a backup may be overwritten, archived data is generally not altered or deleted (in fact I would argue that it shouldn’t be possible, or at the very least it shouldn’t be part of the standard process). In fact, it’s often physically disconnected from the computer or network. So, you’ll turn to a backup to restore your data if necessary, and to archives to retrieve information data.

Key Takeway

Both backups and archives can prove useful. It’s not going to happen every day, but entire digital archives can be lost if a server drowns in a flash flood. All the paper backups can be burnt to cinders in an electrical fire. That external hard drive could be stolen or crushed by falling debris in a hurricane.

It’s always best to avoid having a single point of failure. Both backing up and archiving data is a smart precaution. Ensuring continuity by preparing for the worst.

My Final Thoughts

I know all too well how easy it is to be complacent with your backups, I see it happen all the time. But I have also lived it, and wrote about it in the article I Told My Pregnant Wife, I Lost The Photos here on my blog.

I obviously have a unique, and very extensive history of experiencing the impact that data loss can have upon individuals and businesses, thankfully. I have seen it put companies out of business, and put incredible strain on relationships. It’s because of my experiences that I consider data and its preservation priceless, and it’s why personally, I have a 6-layered approach to protecting my data:

  1. Original Source (My Laptop)
    If my laptop dies, I know that through my iCloud and SilverSync backups (see Item 2 below), I can go to any Apple Store, and be back up (pun intended?) and running fully functional with all my files and applications within just a couple hours. And yes, I have done this as a full test before, and while I did sweat a little, it worked perfectly.
  2. Initial Backup: iCloud (Personal) and SilverSync (Business)
    I know that if I delete or lose a file somehow, I can recover them easily. iCloud is limited in it’s ability for this, however SilverSync (offered by our good friends over at SilverPoint System Ltd.) allows for versioning, and reverting back to previous copies of files as needed back to the original. It’s also Canadian based, so none of your data is kept outside of Canada (a requirement for businesses going to electronic storage, that is often overlooked).
  3. Encrypted Local Backup: Airport Time Capsule (Entire Laptop)
    This is my second line of defence for file-level recovery and restoration for any of my personal data. It works well, and I wish Apple had not stopped selling these because (in my opinion) as a personal backup solution they are great. Plus, they provide double-duty as an Access Point (yes, they are monstrous).
  4. Encrypted Local Archives: Network Attached Storage (Personal)
    I take snapshots of all my personal data at periodic points in time, and archive them on my Network Attached Storage (NAS) device. These snapshots provide me a recovery point, that should my first 3 levels of protection fail to allow me to recover something, I can always revert back to these archives as a failsafe.
  5. Backup of NAS Archives: Cloud Storage Provider
    Three of the first four methods above are susceptible to failure should we have a disaster in our home. The iCloud and SilverSync backups are independent of both my home, our offices, and our local datacenter. But things do happen, and my ultimate failsafe to cover me against an issue with iCloud, SilverSync, and a facility failure is my Archived Cloud Storage (it costs me less than $10 / month currently). It would take a while to pull down an archive, and restore it to a system, but it’s doable in my most extreme circumstance.

    Honestly, if this is how I’m restoring data, I have other more pressing matters to be upset about, I’m sure. Either that, or I really have fled to Mexico…

So for anyone who has made it all the way to the end of this article, congratulations. You are the only person who has.

But in all seriousness, I hope all of these topics I have mentioned lately make us all stop and think about our backup or archiving strategy, and if nothing else hopefully saves someone somewhere from losing data that is important to them.

Not sure how you should or want to proceed, or if your methodology is sufficient for your risk tollerence? Reach out to me via TwitterFacebook, or LinkedIn and I’d be happy to discuss.

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I Told My Pregnant Wife, I Lost the Photos https://gjertsen.ca/i-told-my-pregnant-wife-i-lost-the-photos/ https://gjertsen.ca/i-told-my-pregnant-wife-i-lost-the-photos/#respond Mon, 23 Sep 2019 13:55:53 +0000 https://gjertsen.ca/?p=2845
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In early 2016, we found out my wife Heather was pregnant with our daughter. It was a crazy time, both daunting and exhilarating. I don’t think anyone is ever truly ready, or prepared…

When getting ready to tell our parents of the impending arrival, we decided to make use of a visual aid (aka: Slide Show). It wasn’t a drab PowerPoint like some might think, but instead it was a fun and musical presentation, thanking them for everything they do for us, and then shrining the surprise upon them.

We have kept digital copies of all our records for a number of years now, and pictures for even longer. While putting together the pictures for the slideshow, I started pulling out some photos and putting them together.

I started looking for pictures from the first summer my wife and I were dating, but each of the folders were blank. “Huh? That’s weird…” I think was my initial reaction…

No problem, I’ll just restore those files from my local backup.

<Spins up local backup, selects folders to restore, initiates restoration>

<Opens Folder followed by Blank Stare>

Me: “The backup folders are empty, too….???”

Heather: “What?”

Me: “Oh, nothing.”

WTF….

Me (thinking to myself): No problem. I’ll grab them from my cloud backup.

The folders are still empty. It was at this time I believe, my wife walked in rubbing her tummy, asking me what I was doing. I believe my response was something along the lines of “Oh, just working on the slideshow.”

<Repeat Steps Above>

After I was able to get my wife leave my office, I decided it was time to pull out the big guns. My cloud archive. There was no way it wouldn’t have them.

You see, it has taken me the last several paragraphs, to bring you to this point, where I will cover a few facts:

  1. My wife is blissfully walking around our home, in her early pregnancy glow, picking out colours and sheets for the nursery. She has no idea I’m about to spoil her day with this news.
  2. I have 3 different backups systems, two of which allow for versioning (I believe data is priceless). The chances that they are all bad, is exponentially minute.
  3. I’m not ready to tell my pregnant wife, that I lost all the photos from the first summer that we were dating, and am quietly contemplating how to escape the house without her knowing. Mexico is nice, right?

Me: Ok. This shouldn’t be that bad. I keep all my old hard drives. I’ll get the old one, and pull the data off it again, and figure out what happened.

Well, I did just that, with the same results I had experienced each time before. You see, I had replaced that hard drive because it was starting to fail, and it turns out the sectors that stored those photos had gone bad.

As you can see with this scenario, even what many would consider a robust and multi-level backup system can fail, if your initial dataset is bad.

Thankfully, it turns out I had (for some unknown reason) put the lost photos onto a CD Disc, which I found about a month later. So this particularly data loss story, does have a happy ending.

I would encourage everyone to give their data storage, backup, and/or archiving methods some good thought and discussion. Speak to experts you know, and PLEASE test your backups regularly. A backup that hasn’t been tested, is useless.

Not sure how you should or want to proceed, or if your methodology is sufficient for your risk tolerence? Reach out to me via TwitterFacebook, or LinkedIn and I’d be happy to discuss.

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Tech Insight: Facebook is for Sharing, Not Storing https://gjertsen.ca/tech-insight-facebook-is-for-sharing-not-storing/ https://gjertsen.ca/tech-insight-facebook-is-for-sharing-not-storing/#comments Sun, 15 Sep 2019 00:25:09 +0000 https://gjertsen.ca/?p=2827
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When was the last time you held an actual photo album or a printed photograph in your hand? Maybe you look back at older photographs only when Facebook’s TimeHop app reminds you of a pic from five years ago? If so, you may be risking your visual history.

Privacy concerns, or concerns around Social Media in general not-withstanding, Facebook is a great way to share photos with friends and family around the world. You ge to enjoy their comments and the affirmation of their likes. But using Facebook as a storage medium for your photos is NOT a good play, and here’s why.

Some people treat Facebook as their photo album archive. They delete the originals from their devices or digital camera when they need more space. But Facebook compresses images for faster download. It satisfies impatient social media users, which means photo quality suffers. If you wanted to print those photos in the future, they wouldn’t look as good as the originals.

That’s not the only drawback. When you trust Facebook with all your photos, you’re allowing that company to control your visual archive. It’s hard to imagine, given Facebook’s reach today, but what happens to your photos if the company goes out of business? The people who were using MySpace to manage their photos in 2006 might have an idea.

The younger users amoung us are already moving onto other social platforms. Plus, Facebook’s tremendous growth rate in North America and Europe is slowing thanks to it’s already increadible market share. Those daily active users, a segment of which I definately am not, are their primary source of revenue. You know Mark Zuckerberg is in some meetings every day about that.

Even if Facebook continues as the business behemoth it is today, we don’t know what policy changes it might make. It could change its terms of service whenever it wanted (if you even read those in the first place). Users have ZERO guarantee for how long Facebook will store their images, or any sort of content for that matter (how ironic, that I will be sharing this on Facebook).

Keep in mind also, that many of the photos showing up in your timeline are actually taken by friends. Facebook provides an entire album of other people’s photos when they’ve tagged you, but if those same people decide to untag you or remove said photo, that photo is then lost to you.

Finally, there’s also the risk of your account getting shutdown or compromised. You’ve probably had friends warn you not to accept any new friend requests from them because they’ve been compromised. you wouldn’t want a thief to steal all your photo albums. Similarly, you dint want a cybercriminal to gain access to all your images (check your privacy settings).

Recommendations

Just as with data, I want to recommend you have a “3-2-1” backup system for your digital photographs. This means having three copies of the photos you care about. you don’t need to backup the blurry ones if you don’t want to.

You may want to keep one copy on the original device, but you should have two other copies of the high-quality (uncompressed) original images as well. One you might keep on an external storage device (please encrypt this), and the other you could upload to cloud storage.

the cloud backup gives you access to the photos from any device from any location. So, if your home is hit by a disaster (water leak, fire, flood, hurricane) or theft, or you lose your device somehow, you still have a backup. Your Facebook photos and videos are just there to be shared with friends and family.

Not sure where or how to safely store your photos and videos? Reach out to me via Twitter, Facebook, or LinkedIn and I’d be happy to provide some guidance.

One Final Thought

Last year I took a customer’s hard drive into a data recovery lab that we work with. While there, I had a conversation with a young lady who had a little girl that looks about the same age as my daughter.

She was there in the hopes that they could recover photos from her iPhone. Her husband, herself, and their daughter had been away on vacation and her phone was dropped into the pool. She had been having them saved to iCloud, but her husband had (for some reason unknown to her) cancelled the service. Her phone was what she always used to take photos.

Her daughter was almost two, and as a result of the phone being damaged beyond recovery (which it was) and the iCloud subscription having been cancelled, her entire visual record of the first two years of her daughters life was lost.

I cannot even imagine being in that position, and the conversations I’m sure that would follow.

I am a huge advocate for redundant, and regularly tested, backups. A backup that is untested, is worthless.

Please remember: Storage is cheap. Data (or in this case your photos) is priceless.

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The New Improved Apple Mac Pro, Pro Display XDR, and Pro Stand (a failu​r​​e by Apple) https://gjertsen.ca/the-new-improved-apple-mac-pro-pro-display-xdr-and-pro-stand-a-failu%e2%80%8br%e2%80%8b%e2%80%8be-by-apple/ https://gjertsen.ca/the-new-improved-apple-mac-pro-pro-display-xdr-and-pro-stand-a-failu%e2%80%8br%e2%80%8b%e2%80%8be-by-apple/#respond Fri, 07 Jun 2019 02:38:08 +0000 https://gjertsen.ca/?p=2799
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This past Monday, Apple had its WWDC Keynote address, in which they announced a number of things. There were a number of interesting things announced, but there was one marjorly big FAIL that I want to discuss here.

Let me start this post rant with the following disclosure.

Some might call me an Apple FanBoy. While I do like many Apple products, I believe in using the tool that best fits the craftsman or job. For me, my life, and my work, these are the tools that I have come to use and enjoy the most in many cases. If that makes me a FanBoy, I suppose I am guilty as charged.

I love my iPhone (I have had many, but currently have an iPhone Xs – I miss the earphone jack).

I love my iPad (although my two-year-old currently uses it more than I do).

I really enjoy our Apple TVs (I wish the Gen 1 could upgrade it’s OS to the Gen 2, but that’s life).

But if there’s one thing that I love above them all, and the impact it has had upon my life and the way I work, it is my MacBook Pro. Since switching to it 3 years ago now, and retiring every Windows PC in my life, I haven’t looked back. I use it for both work as well as personal use, and it has travelled with me all over North America these past 3 years.

At WWDC, Apple announced a new Mac Pro. The base price, just a mere $5,999 USD.

It’s sexy and sleek, but is it worth the steep price?

According to the information published on Apple.com at the time of writing this, the base system specs (as best I can guess) would be:

8-Core 3.5GHz Intel Xeon W
32GB Memory (4 x 8GB 2666 MHz DIMMs)
AMD Radeon Pro 580X Graphics Card
256GB SSD

Now, I’m sure the system performance will be impressive, but I find the pricing structure of this system to be more than a little prohibitive. Yes, this is a ‘Pro System’ for ‘Pro Users’, but I think this is a package that is unwisely designed from a perspective ratio of cost-to-performance.

The next announcement brought to the stage, was the Pro Display XDR. This snazzy jazy computer monitor isn’t quite as impressive of specimen as the Mac Pro, but it does have the word ‘Pro’ in it’s name, so you too can own one of these for a measly $4999 (also USD).

Look at the pretty swirly colours. I’m distracted, and maybe I won’t notice the next part you’re going to announce…

When they first started announcing this display, I was really interested. It’s a really nice 32″ in size, with a crazy Retina 6K resolution (6016 x 3384). According to the Apple marketing material I’m using as a reference while writing this, the “Pro Display XDR Features […]the[…] Largest Retina Display Ever”.

<sarcasm>Well, at least it isn’t as expensive as the Mac Pro. But I guess it needs to be expensive since it has the same fancy dancy grid-heatsink body.</sarcasm>

Well, that was a crazy ride guys. What…??? Wait….there’s more…???

I’m confused….

Yes, you see the next item up for taking advantage of their customer’s announcement, was the Pro Stand. But that’s only $999 (also USD), and who would ever want to put a monitor on a stand….except..…..EVERYONE!!!!

Almost…

Well, maybe not everyone wants to put their monitor on a stand.

But if they don’t want to put it on a stand, then they will probably want to mount it to the wall with some sort of VESA style mount. Well, don’t worry. Apple is here to screw you provide you with an option. Yes, the Patented* Apple VESA Mount Adapter can be yours for only $199 (also USD).

Well, there you have it.

So lets look at the economics of this.

I live in Canada, and am damn proud of it (sorry). More specifically, I live in the Metro Vancouver area. The Median Family income of the latest census is $72,662 (published in 2016). If we adjust this for inflation, and I’m using inflated numbers here, let’s say for easy math this is now $79,200 (CAD). That is $6,600 (also CAD).

The current USD to CAD exchange rate is roughly $1.34. This would mean:

  • the overpriced base model of the Mac Pro, will cost $8,039 (also CAD).
  • the who will every buy one Pro Display XDR, will cost $6,699 (also CAD).
  • the compete ripoff Pro Stand, will cost $1,339 (also CAD).
  • the VESA Mount Adapter will cost $267, but that’s ok. I’m sure some company in China already has knockoffs being made as I’m typing this.

That’s a total pre-tax price of $14,738 (also CAD).

Nope! Sorry, my bad. I forgot the Pro Stand….

That’s a shameless total pre-tax price of $16,077 (still CAD).

So, if we tally this up, for the average household to purchase one of these systems (not that they would be looking to), it would cost them 20.3% of their ANNUAL INCOME. Or in other terms, it would take them almost two and a half months to earn the money to purchase this alone, let alone pay for anything else.

How ridiculous…

Now, I understand the median average typical household is not going to be looking to purchase one of these systems, but I wanted to put it into this perspective.

I still like my Apple products. I will undoubtedly purchase more. In fact I have been wanting to purchase an iMac for home use for a while now, and plan to do so next year. But I really hope that Apple starts designing their products, so that the pricing scale is something the normal household can easily obtain.

Side Note: I think I snorted Pepsi out my nose with the silence that hit the theatre when they announced the price of the stand. It wasn’t quite Steve Jobs being booed on stage, but I thought it was good. I hope Tim Cook, and the powers that be at Apple, heard that silence loud and clear.

* – I have no idea if this it patented. I am being extremely facetious when I say this. If you cannot understand this, I figure you’re either a lawyer (paid by Apple) or someone from Apple (Hi Tim!). Either way, you need to get your head on straight…

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